A Guide to the Future of Corporate Fleet Mobility – Part 2
The increasing importance of Mobility Operating Systems for Fleet Managers
You might have noticed recently that words like Mobility Operating Systems, MaaS Aggregators & White Label Solutions, have began to appear across the fleet management & mobility space.
But why is this now the case? With good reason actually: they represent the future of corporate fleet mobility.
In Part One of our look into the New World of Corporate Fleet Mobility, we began with the basics of Mobility Solutions and now move onto exploring the growing importance of Mobility Operating Systems and MaaS Aggregators, and explore what they share in common and also, some of their differences.
What is a Mobility Operating System? (MobilityOS)
Now, if you have ever used a smartphone then you would have heard of operating systems like Apple iOS or Google Android. These are systems that put an operational layer between the hardware (smartphone) and the user – in other words they are Operating Systems (OS). They help power all sorts of services like Netflix and Airbnb.
So what does that have to do with mobility? Well, on-demand mobility products like Car2Go or CarBar are the equivalent of Netflix and Airbnb, but for transportation.
“For such products to run at peak scalability and efficiency they also need a Mobility OS behind the scenes, think of it as a back office machine that puts an operational layer between the hardware (vehicle) and the user facing product” states Ovi Radu, who is OviDrive’s Co-founder & CTO.
What or Who is a MaaS Aggregator?
A MaaS aggregator is simply a single interface between those other mobility solutions and the end users, allowing them to plan, book and pay for different types of transport via the same application,”
This aggregator should be an easy-to-use application or system providing a seamless service, even if the various mobility products are being offered by different companies. Ideally, the service is not just seamless in an operational sense, but also when it comes to the journey as a door-to-door experience.
Because of the types of mobility services they offer, often including local public transport, current MaaS aggregators are primarily only city-centre oriented currently, with the majority only on offer in one or more built up urban areas.
What are some differences between MaaS Aggregators & a MobilityOS?
The difference between MaaS Aggregators and a Mobility Operating systems is not simply one of size, but more specifically of ‘type’. The term ‘mobility operating system’ refers to the technological framework used to deploy the service.
MaaS aggregators are focussed on solving front end customer solutions. They are ensuring seamlessness of transportation including demand management, and payment structures.
The complexity and fast moving nature of this environment has resulted in systems that touch on minor facets of fleet management to the same level a telematics business would.
Mobility operating systems are the automated interaction of the vehicle and its environment, ensuring all of the operational complexities and governance requirements of keeping a vehicle on the road are handled, and providing a mobility utility for use by the MaaS aggregator. Mobility Utility relates to a per unit cost to mobilise an asset, and/ or a specific driver.
What do they have in common?
Both MaaS aggregators and Mobility operating systems can either target the end customer directly, or offer their services as a white-label solution for third parties. These white label solutions can be offered as either at a flat rate, or a payment per service or Pay-as-you-go arrangement
What is a White Label Solution?
A white label solution is basically a service offered externally by 3rd party, for example, if an Aggregator were to strike a deal with a city like London, it’s services would be offered as part of Transport for London services (like the Tube and London’s buses), not as a specific business offer by a company who is the MaaS aggregator.
To be more specific lets look at a well-known Global MaaS aggregator like Moovel, a subsidiary of auto-giant – Daimler. Now what I find most interesting about Moovel is that they are currently conducting a series of talks with a number of cities, both in the US and Europe, with the aim to offer its mobility services to them as a White-Label Solution.
Now thats quite a lot of info to absorb so far, so lets quickly recap, MaaS aggregators allow users to plan, book and pay for a multimodal range of mobility solutions, while a Mobility Operating System is simply the application used which are usually cloud-based online apps available for smartphone, that offer fleet mobility solutions.
Why you should consider using ‘MobilityOS’ for your fleet going forward?
As mobility providers & corporate fleets look to improve utilisation, safety & control costs, they require a more efficient automated & easily scalable operating system.
Is there a MobilityOS already available for Fleet Managers in Australia?
Well, yes there is. For those of you who like to be at the forefront of cutting-edge fleet technology and innovation, then you now can with the OviDrive Mobility Operating System.
OviDrive is a next generation MobilityOS currently powering new age fleets in both Europe and here in Australia. It’s innovative operating system is affordable, simple to set up and use, and provides future mobility providers and vehicle managers the freedom to do what they do best: provide an excellent level of service while also being able to scale with ease when required.
It makes use of AI and machine learning to automate every aspect that can influence uptime, utilisation, availability, safety and profits, providing mobility providers with capacity to focus on the more important bigger picture tasks.
Think of it as a powerful digital brain working for you that is highly intuitive, flexible and comes loaded with heaps of cool features, that has the capacity to grow smarter the more it is used. It could certainly be the mobility solution for you and your business needs.
To learn more, click here to visit the Ovidrive website – where you can request a free system demo.