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The New World of Fleet Mobility taking shape in Australia – Part 1 of 2

As you might have noticed recently, terms or acronyms like Mobility, MaaS, Mobility Solutions and Connected Cars, have began to appear across the fleet management & mobility space. 

But why is this now the case? With good reason actually: they represent the future of fleet mobility. But what do they all mean?

These hot new  ‘Mobility” terms will become part and parcel of the fleet space here in Australia very soon, so fleet & procurement teams and will need to be across them all sooner rather than later, so here’s a breakdown summary of the important stuff, that you always wanted to know, but might have been too afraid to ask.

As you can imagine there is quite a lot to cover, so in part 1 we will start with the basics.

In part 2, we will delve into Mobility Operating Systems & MaaS Aggregators and look at what they have in common and how they differ.

What does the term ‘Fleet Mobility’ actually mean?

Fleet mobility can mean different things to different people. At the basic level fleet mobility is best described as getting people, goods, and services where they need to be when they need to be there. This is regardless of who owns, leases, or potentially shares a vehicle asset.  

In the fleet management space that also implies being done in the most efficient way.  When perfected, businesses can use this strategy to find customisable fleet solutions to adapt to their ever-changing needs.

What exactly does MaaS mean?

Moving up to the next level, MaaS is short for ‘Mobility as a Service’ and the concept in itself applies to situation where there are people who have chosen to not own their vehicles outright anymore, but instead use a range of mobility services for their travel needs that each time is ideally suited for their specific travel needs, to travel from point A to B. 

If you have an image in your head of the roads suddenly having less traffic on the roads, sorry they won’t be, people will still be driving cars, however what they will in fact be driving are not cars they privately or companies owned outright.

They will be using what is known as a shared car or possibly when convenient if travelling small distances in city centres, they’ll use mobility options to get around such as public transport, taxis or other car-share & ride-hail services, and possibly even bicycles. 

Mobility as a Service (MaaS) is becoming increasingly prevalent in Europe and the Americas, however, Australia is still on the first few steps, which is Mobility as a Solution (MaaSolution).  Whilst we are still some way from MaaS bringing every kind of transport together into a single intuitive mobile app. MaaSolution is here and now!

What is Mobility as a Solution (MaaSolution)?

MaaSolution is about asset utilisation, be it your asset or someone elses. Most vehicle assets are used less than 10% of the time providing opportunities to do more with them such as vehicle pooling or realising it might be cheaper to use someone else’s assets.

You can learn more a growing Mobility as a Solution concept which is the car subscription model in the article ‘Would you Netflix your next car?

What is a Connected Car or Fleet?

Put simply, connected vehicle technologies allow vehicles to communicate with each other and the world around them. The connected fleet concept is about optimising the communication between fleets on the road with their drivers in ways than make everyones life easier.

Please note that use of a “connected car” does NOT imply that the vehicle is making any choices for the driver.  Rather, it allows seemless pairing of drivers from vehicle to vehicle to optimise reporting at both the driver and asset level.

It allows the supply of live or real time data to vehicle managers that they might action promptly. This includes live telemetry, odometer readings, alongside roaming driver profiles to communicate and solve any problems quickly that might arise such as: 

  • Vehicle Identification and location
  • Breakdown incidents
  • Accident damage
  • Service requests
  • Fuel Fills

It can be as easy as a having a mobile app connected wirelessly to a OBD device placed inside the car. This is the easiest & most popular method currently that fleet managers can now utilise to provide the best mobility experience for their employees.

How can Fleet Managers begin to manage their Fleet Mobility?

Well, for optimised fleet mobility operations they will require an operating system which can integrate connected vehicles, driver profiles, the full suite of fleet operations, maintenance control & mobility suppliers into one unified system. 

This means they should certainly explore the possibility of implementing a Mobility Operating System or MobilityOS to manage their vehicle & fleet operations going forward.

For those of you who feel that their current system is outdated, cumbersome & inefficient, (I am sure there a few out there still using spreadsheets) and/or would prefer to be at the cutting-edge fleet technology and innovation, then you now can, with the OviDrive Mobility Operating System.

The OviDrive clean sheet mobility operating system is designed to support fleet managers to be able to see, do & scale more than ever before. The fully integrated system which is the first-of-its-kind is powered by artificial intelligence and machine learning to perform all those boring, repetitive & time consuming back of house tasks.

Basically, it streamlines & automates any aspect that can influence uptime, utilisation, availability, safety and profits, freeing fleet managers up to focus on the more important big picture stuff. 

It is easiest to think of it powerful digital brain that is intuitive, flexible and loaded with heaps of cool features, that has the ability to grow smarter, the more it is used.

The Ovidrive mobile app is available for free for drivers on iOS & Android devices and connects to an OBD2 device automatically, no pairing is needed.

To learn more, click here to visit the Ovidrive website – where you can request a free demo.

About the Author:

Stuart Smith is a freelance Marketing & Media Consultant from Red Shadow Consulting, who is currently doing some freelance consulting with OviDrive Mobility Operating System in a Digital & Content Marketing capacity